Are you excited about starting your online business?
One of the biggest decisions you’ll make with your online venture – is selecting your business brand identity.
Your brand identity needs to be an extension of your business values and related to your industry.
It’s the first touchpoint prospects encounter when evaluating your offering and how your customers differentiate you from the competition.
Today, every business should have a website, and many entrepreneurs decide to skip the brick-and-mortar model for a fully online operation.
In the modern marketplace, your website URL is your new brand identity.
This post gives you five tips for selecting your business and domain name.
We’ll help you find the right brand identity for your business in the digital age.
1. Find a Brandable Name
When selecting your domain and business name, the two need to have a level of interaction and confluence.
In other words, they need to have the same spelling or something immediately recognizable and relatable to your brand.
Choose a name that’s memorable, recognizable, and unique. Here are a few tips to keep in mind when brainstorming ideas.
- Avoid generic names that get lost in the noise of the internet
- Don’t use cryptic or eccentric names which might mislead prospects
- Use a domain extension highlighting your niche
There are five elements of a compelling, attractive, and engaging business and domain name. Follow these tips when you’re getting creative.
- Make it relate to the service you’re providing
- The name must sound good and read easily
- Avoid using cliches
- Make your name unintimidating and inviting
- Create a unique and original name
There are more than 1,200 domain extensions other than the typical .com, .org, or .info websites we’re all used to seeing.
Explore domain extensions that match your industry niche.
Pairing the right domain extension with your brand name is a powerful combination.
For instance, using domains like .store may be ideal for online retail operations. Extensions like .tech are useful for technology-related companies.
As a bonus, these extensions are new, and you’ll probably find the name you’re looking for easier than with a .com option.
While most people associate with .com, other domain extensions are getting ever so popular.
2. Try a Name Generator
Are you having issues coming up with a name for your business?
Maybe you were looking at the .com options, and you can’t find anything you like available?
If that’s the case, use technology to help you with your decision.
An automated name generator is a great way to get some ideas for naming your site or blog.
A name generator is quick and user-friendly, giving you plenty of good ideas in a few seconds.
Pick out your shortlist of candidates, and settle on the right name for your online business.
Shopify offers users a free name generator on the site to help them pick out a name for your store.
Other sites like Oberlo also offer name generators for free use.
Enter your niche and keywords into the generator, and it gives you dozens of options in a second.
Create a spreadsheet and make a shortlist of the top names you like.
Think about them for a few days until one of them pops into your mind – then start looking for free domains for your site.
3. Keep It Short and Simple
Lengthy domain names are no good for your marketing campaigns.
Keep your name short and sweet.
A minimalist approach to naming your business and domain is the best way to create a catchy and memorable name.
Prospects have a hard time remembering and spelling long domain names.
If your customers and prospects can’t get your URL right, they’ll end up going to a less confusing competitor.
Keep these tips in mind when selecting your domain name.
- Use a max length of two to three words for your domain
- Avoid using more than 15 – 20 characters in your domain
- Don’t modify the spelling of words – it confuses prospects
- Avoid using numbers and special characters in your name
4. Avoid Using Hyphens or Unique Spelling
We recommend avoiding the use of hyphens and special characters in your business and domain names.
Many marketers make the mistake of adding a hyphen because they can’t find their ideal name.
That’s a mistake, and it’s going to cost you traffic while boosting your competitor’s business with your marketing efforts.
The more special characters, hyphens, and numbers you have in your name, the less likely people will remember it.
Therefore, you’re not adhering to one of the primary rules of name selection – choosing a memorable brand.
Unique spelling for your domain name is a bad idea.
Compressing a long name into an acronym might work, but shortening or altering your name into a hyphenated or abbreviated version will cost you traffic.
5. Pass the Radio Test with a Strong Brand Name
Is your brand going to make it to superstar status?
Use the radio test to find out if you have a memorable, unique, and attractive name for your business and domain.
The radio test involves reading a brief elevator speech on your company and offering, ending with your name and URL when signing off the ad.
Read the ad to one of your friends, and ask them to spell the URL after you finish reading.
If they manage to get it right, your name passes the test.
If they get it wrong – it’s back to the drawing board.
In Closing – Consider a Premium Domain
If you’re struggling with selecting a domain name, why not consider purchasing a premium domain?
If you have the budget, a premium domain can be a great way to boost your business and get off to a running start.
You can pick a keyword-rich premium domain which can help boost the SEO of your site.
You can also find shorter, more memorable names, making them brandable and marketable.
As a result, they have value in the marketplace.
You can expect to pay hundreds to thousands of dollars for premium domains that yield excellent search results.
Premium domains are an investment in your business.
They don’t suit everyone’s strategy or budget, but they can be a blessing for some marketers.