A Guide to Digital Marketing in 2020

Understanding the components of digital marketing helps you formulate a marketing plan for your business that delivers results.

In this post, we’ll unpack digital marketing to give you an understanding of the subject.

Follow these guidelines to boost traffic to your business and increase your conversions.

Regardless of whether you’re a startup or an established brand that’s looking to expand online, these tips work.


What Is Digital Marketing?

Digital marketing is the strategy you use to promote your business online.

There are several important components to a digital marketing strategy, and all of them play an important role, working in harmony to achieve your business goals.


What are the Components of Digital Marketing?

The following is a brief list of the core components you’ll need to work on when building your digital marketing strategy.

This SEO strategy and marketing plan start you on your journey to online domination.


On-Page – Optimizing your page to improve your search rankings is a vital component of any SEO strategy.

On-page SEO involves tasks like getting rid of duplicate pages and improving site loading times.

These factors are all taken into account in Google algorithm for ranking your pages on their search engine.

Backlinking – By garnering as many links as you can from authoritative sites to your content, you improve your visibility to the search bots. Backlinking can occur through may different forms, however remember to only use white-hat methods.



Outreach – Reach out to others in the industry, businesses, blogs, sometimes even competitors to create contacts.

Talk about cross promotional activities. You can find plenty of prospects in your niche by searching social media.

Social Media – Your social media strategy needs to be on point.

Social is the number one source of leads for your business.

By learning how to leverage social, you get direct access to the people in your target market.

There’s no need to use outdated marketing tactics that don’t work. TV, radio, and print media are dead.

Social leads the way in the new generation of marketing for the digital age.

Content Creation – Your content strategy needs to drive engagement and conversation when you put it out into the world so use beneficial tools like BuzzSumo to search for viral content in your niche.

By creating an engaging content strategy, you draw more people to your feed and your lead magnets.

Engagement – Engagement is the holy grail of your marketing strategy.

If you visit a social feed for a competitor and see they aren’t responding to mentions and comments, they’re leaving money on the table.

By increasing your engagement, you make your content more newsworthy, giving it better organic reach to more prospects.

Brand Awareness – Your marketing strategy needs to include tasks for building brand awareness.

By building your brand, you separate your company, blog, or eCommerce store from the competition.

Lead Generation – Lead generation is what your business needs to thrive and a critical component of your digital marketing efforts.

Setting up lead magnets on your landing pages and social media accounts help you build your list.

The list is the backbone of your business, giving you a bevy of qualified prospects that want to consume your content.

Conversion – A digital strategy all comes down to conversion.

If you’re producing content, and it’s not converting – you’re doing something wrong.

Your digital strategy needs to include a suite of analytics tools that help you track every step of your sales and marketing process.

By understanding the data, you can adjust and help your business thrive.


Should I Do It Myself or Hire a Professional?

It’s common for people who don’t know anything about digital marketing to turn to a professional for help.

A professional digital marketing agency is a great option if you want to fast-track your campaign results.

Professional digital marketing teams already have a set of proven strategies that work to generate leads and drive conversion.

However, working with the pros costs money, and you’ll need to have the budget to accommodate the expense.

If you’re bootstrapping your online venture, then you’ll have to do everything yourself.

Fortunately, that’s not as challenging as it sounds.

You can start your marketing strategy yourself to get a feel for the process.

As your business grows, you can seek professional assistance that assists you with scaling your efforts online.

Start small and work your way into a profitable position before you start throwing money at a marketing budget.

There are plenty of ways to promote your business offer without spending a cent.

However, when you start seeing results, reinvest your profits back into your marketing budget.

Start with low-cost marketing tools offering you a good ROI.

Facebook and Instagram ads are a great way to draw attention to your social profile and generate leads.

You can achieve fantastic results with a small budget, and Facebook offers comprehensive analytics tools to help you track campaigns.


How Can I Ensure the Success of My Digital Marketing Strategy?

So, you want to know the key to success with your digital marketing strategy?

Here are a few tips to improve your chances of making it online.

Planning and Strategy – If you don’t know where you’re going, you will end up someplace you don’t want to be.

By adopting a plan and strategy, you give yourself direction with your marketing efforts.

Sit down and review this article.

Structure your strategy to include all the points mentioned, and do some further research to expand on the principles discussed in this post.

Testing and Analysis – You’ll need to test your strategy to see if it works.

Testing shows you what’s working and what you need to change to see improvements.

Commitment, Dedication, and Persistence – Passion and persistence are two things you can’t teach.

If you persist through the tough spots in your marketing career, you’ll eventually gain experience that helps you make better decisions.

Keep adjusting and refining your efforts until you discover the winning formula.

Keep executing, and the rest will take care of itself.

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