Infographics are content-rich sources of information for readers.
Marketers can leverage the power of infographics to promote goods and services or to generate leads.
It’s a cost-effective content tactic that every marketer needs in their content strategy and marketing plan.
In this post, we’ll unpack ten tips to building great infographics.
1. Research Your Target Audience
Brainstorming content ideas is the most challenging part of creating a captivating infographic.
To create a compelling infographic, you’ll need to research what your audiences are interested in reading.
If you want your infographic to gain attention and have the best chance of going viral, you’ll need to engage your target audience with exciting and interesting content they want to consume.
Research trends on social media using a tool like BuzzSumo to analyze viral content in your niche.
Use those ideas to form a fresh infographic giving a new angle on the subject matter interesting to your readers.
2. KISS – Keep It Simple Silly
If you find yourself adding too much information to your infographic, you’re going to lose your audience.
Readers like simple and effective infographics providing bite-sized chunks of information that are easy to digest.
Making things overly complicated confuses the reader, creating a distracting cognitive-overload effect rather than a wow experience.
Creating a simplistic infographic with a minimalist design will always be the best tactic – Keep it simple, silly.
3. Focus Your Infographic
Infographics are ideal for deep dives on a specific subject.
Streamline your efforts and focus on a single topic for your content.
Infographics drive home a specific point to readers, and you need to ensure your content achieves this in as short a time as possible.
Long-winded paragraphs and explanations are not the way to go with your infographic.
4. Ensure Mobile Compatibility
More than 50% of all mobile traffic comes from mobile devices, and that figure continues to grow as we move deeper into the digital age.
Therefore, your infographic must be optimized for mobile devices.
Readers don’t want to pinch-and-zoom their way around your infographic; they’re likely to bounce from the site and look for other content that’s easier to read.
When creating your infographic, remember to cater to mobile devices.
Packing tons of content onto a small screen means people will have to zoom in to read the points.
Make sure that the smallest font is easily legible on a mobile screen.
Before launching the infographic, make sure you test it on a mobile device for compatibility.
If you’re looking for the optimal size for your infographic, we recommend publishing in formats up to 600 pixels in width.
5. Focus on a Manageable Size and Length for Your Infographic
Infographics are big pieces of content, and we get that.
However, if you make it too big, you’re going to start losing your readers’ attention.
We recommend limiting the length of your infographic to 10,000-pixels.
Making it longer results in a loss of attention, and most readers won’t finish consuming all the content on the infographic before bouncing from your site.
Along with limits on your infographic’s length and width, remember to consider the total file size as well.
We recommend sticking to file sizes under 2MB for the best results on slow connections.
6. Leverage White Space
Many designers think white space on an infographic is a wasted sales opportunity.
Therefore, they try to pack as much content into the image as possible.
This strategy is a mistake.
Any seasoned designer will tell you that white space on your infographic is essential.
It creates a compelling visual effect with your content, drawing the reader’s attention to the important points.
A good infographic includes the right balance and combination of visual components with negative space.
7. Create a Compelling Headline
Headlines are possibly the most critical component of structuring your infographic content.
The headline draws the reader’s attention, pulling them into the piece.
If you don’t have a compelling and attractive headline that’s interesting, chances are your open rates will be lower.
We’re not suggesting you create click-bait content, but we’re trying to emphasize the importance of a catchy headline that makes people want to read your infographic.
8. Create a Flowing Design
The design of your infographic is another critical consideration.
You need a design that flows with the information.
Creating an infographic is like telling a story.
The content flows seamlessly from one point to another, integrating ideas as the reader moves through the storyline.
Avoid the mistake of throwing information at the reader in a disorganized manner.
The content flow provides an immersive experience for the reader, allowing them to transition between segments without losing focus.
Make sure that every segment features a number, sub-heading, and switch up the colors.
The infographic structure should make it easy for the reader to follow the flow of content from beginning to end.
9. Fact Check Your Infographic
Most infographics focus on providing readers with data that’s easy to consume in a visual format.
It’s easy for us to think and consume images, vs reading words and numbers, and an infographic is ideal for communicating this way with readers.
When setting up stats and figures in your infographics, adhere to the following tips.
Factcheck your stats to ensure they’re true, the last thing you want is to lose credibility for presenting data with errors in it.
Ensure you’re using reliable source material for your work.
If your infographic includes plenty of data and numbers, make sure you pay special attention to rechecking and double-checking your sources.
10. Cite All Sources
The last thing you need is for someone to call you out on plagiarism.
The Google search bots have no patience with plagiarism, and they’ll bury your infographic deep in the search results.
If you’re relying on other people’s research for your infographic, make sure you cite your sources when publishing.
Cite your sources in the infographic footer, and make sure it doesn’t clash with the flow of the image and content.
Citing your sources covers you in the case of anyone pointing out you’re using other people’s work.
Give credit where it’s due.