So, you’re starting a blog – congratulations!
There are millions of blogs out there in a range of media formats, catering to thousands of niche markets.
When creating a blog, most people envision it as a hobby that has the potential of earning them an income.
If your blog starts trending, you can benefit from the monetization that comes with the new-found fame.
However, reaching that point is challenging, and most bloggers never get there.
So, does that mean that you should give up on your dreams?
Is it even possible to create income through monetizing your blog?
We have good news; it’s possible to start earning with your blog right out of the gate.
In this post, we’ll unpack a few strategies to get you earning ASAP.
1. Sell Affiliate Products and Services
If you’re launching a lifestyle blog, and you have no list – you still have options.
Let’s say your lifestyle blog is about enhancing sleep quality.
You’re posting articles like accessories to improve your sleep and the best bed for a comfortable night’s rest.
You can make recommendations on the best accessories and beds in your post based on your personal knowledge and use of the products, giving reasons why you feel customers can benefit with these products.
Create a seller account on Amazon, and promote an affiliate link for the product.
Every time someone makes a purchase using your link, you get a cut of the sale.
Depending on what you’re selling, Amazon commissions will typically be in the 1% to 5% range on the sale value.
However, to start selling, you’re going to have to bring traffic to your site.
This is where mastering SEO as a starting point to driving traffic will help.
Next is social media.
Your blog will need a Facebook page, an Instagram account, a Twitter account, and a Pinterest account.
Open the accounts and start posting.
For the first two weeks, post two or three times a day, and get as much organic reach as possible from your posts.
Drop a few blogs over two weeks, and leave links to your blog in your tweets, Facebook posts, and Instagram posts.
After two weeks, take a small budget and run a targeting ad campaign through Facebook ads, boosting your blogs.
Choose the blog with the highest amount of views, shares, and likes.
Run the campaign for a week, and target people in your niche.
Facebook ads let you laser-target prospects in your niche, providing the best bang for your marketing buck.
2. Build an Email List and Sell Ad Space
Your Facebook ad campaign pulls people through to your blog.
When they land on the page, it’s time to capitalize on the CTA and get your readers to leave you their email address.
To do that, you’ll need to create a lead magnet.
A lead magnet is a free offer to the reader, presenting value in their life. For instance, with our bed example, you could offer the prospect a “Free guide to improve their sleep.”
The prospect must enter their name and email address into the lead capture form to download the e-book.
From there, the lead goes into a sales funnel, notifying them every time you launch a blog.
A sales funnel can be an automated email campaign designed to retarget those prospects that didn’t take action on your offers.
You can build your list into thousands of names, giving you a valuable resource for your internet marketing campaigns.
Eventually, you’ll have a list of targeted prospects in your niche.
From there, you can start marketing other products and services related to your blog topics but you can also sell sponsored advertising spots in your emails.
3. Find Direct Advertisers
When starting your blog, you need to build awareness.
When traffic starts arriving at your site, you have leverage with advertisers.
An advertiser pays you to promote their products, brand, or services through your blog.
In our bed example, you will approach mattress manufacturers to ask them to advertise on your blog.
If you can prove the traffic coming through your blog, you have reliable numbers your advertiser can work with when assessing the deal’s ROI.
Make sure to install an Analytics solution on your website like Google Analytics.
If you can provide value, a sponsor can stay with you for the long-term, and you can aim to sign long-term contracts that benefit you.
However, it’s important to leave room to renegotiate terms as your audience grows.
It’s possible to get a few sponsors for your website, creating multiple streams of income.
4. Display Advertising
One of the easiest ways to start placing ads on your website is using Google’s AdSense program.
If you’re traffic is picking up, you can apply to join AdSense, and once accepted, you can place ads from Google on your website.
Google will pay you for clicks on these ads and in some cases impressions on these ads.
It really is that simple, however the key to get into the program is having quality content.
5. Sponsored Content
When your blog reaches authority status, you have many more options for monetization.
The top blogs in the industry all offer sponsored content opportunities on their blog.
Ever been on a blog and you see verbiage at the top that says “This post is brought to you by XYZ brand”? In a nutshell, that’s sponsored content.
We won’t go into the details of sponsored content, however in a nutshell, advertisers such as brands will pay to have an ‘advertorial’ on your site – a piece of content that helps bring awareness to a product or service they offer.