How To Sell An Online Course

Are you ready to launch your online course?

After all the hard work putting everything together, it’s time to attract some students and get some feedback.

Follow these 11 strategies for marketing your online course.


1. Build and Optimize Your Course Offering and Website

Are you sure your course is ready for launch?

How many drafts did it take you to complete?

What kind of testing did you do on your course material?

Sometimes we’re just keen to start, and it makes us launch sub-standard material.

What do your landing pages look like?

Did you take care of all the necessary on-page SEO work?

Remember to include keywords in your landing pages to make them appear in organic search results.


2. Start Blogging

Create a blog on your site, and fill it with interesting content.

You’re going to use your blog for marketing your course and attracting new business.

Blogging gives you a platform to collaborate with other websites and brands and explain things about your course as well as topics your knowledgeable in, in both short form and long form writing.


3. Create a Sales Funnel

Your sales funnel acts as a critical component to the success of your business.

If a person likes your course but decides to think about your offer, chances are they’re not coming back.

If you don’t convert the prospect on their first visit, then you need a way to keep them on your database.

By offering a lead magnet, such as a free guide on what people can expect to learn in your course, you can collect email addresses.

Email addresses form the backbone of your list and your marketing efforts.

By collecting basic data like names and emails in exchange for something of value for the prospect, you get the chance to add them to your sales funnel.

The funnel pulls them through a series of emails designed to get them to take action on your offer.


4. Leverage Social Media

Open social media accounts for your course or business and focus on Facebook, Twitter, and Instagram.

These three platforms come with built-in marketing tools to help you get more reach for your posts.

With a few dollars, you can run targeted paid advertising campaigns.

Facebook, let’s you drill down on your prospect demographics, creating customer profiles and retargeting strategies.


5. Build Social Proof

After receiving your first students, make sure you collect testimonials.

Testimonials are vital for the success of your business.

They form a concept known as “social proof.”

When you’re thinking about buying something, you want to know about other people’s experiences with it are before buying it yourself.

And don’t make the mistake of adding fabricated testimonials to your site, customers are smart and will see through these.


6. Guest Posts on Authority Sites

Reach out to other authority websites in your niche.

Most of them run a blog, and many of them offer guest posting opportunities.

A guest post allows you to write an article for the blog, showcasing yourself as an authority on the topic and dropping a link to your course within the text.

When people read the blog, they’ll click on the CTA (call to action) within the text, pulling them through to your course offer.

Some sites let you write guest posts for free, while others may want a fee.


7. Leverage a Podcast

Podcasting is the new talk radio. Joe Rogan smashed into the scene in 2010, creating a new form of entertainment from the teachings of the “Podfather,” Adam Curry.

Today, podcasts have become all the hype, and some have thousands of views per episode.

Find the top trending podcasts in your niche, and advertise your course with them.

You might offer giveaways or promotions that the podcasters can use to improve their offering to their audience.


8. Host a Webinar

Use Facebook advertising to promote an online webinar discussing your course.

On the webinar, give people a teaser of what to expect in your course.

The key with the teaser is to keep your powder dry for the course.

At the same time, you need to offer value in the webinar that your attendees can take home – and remember to collect those email addresses.

Send the emails into your sales funnel, and start the retargeting process on those attendees.

The people at your webinar are displaying an interest in your course, and that makes them a hot prospect.

Sometimes, all they need are a few nudges in the right direction to get them to take action.


9. Launch an Affiliate Program

Selling your course through an affiliate program lets you leverage the time and effort of other people.

You’ll have to provide a healthy commission to affiliates, but remember that without them, there would be no sale.

You’re selling a digital product, so whether you sell a thousand copies or ten, it’s going to require the same scale of effort and cost pretty much.

Therefore, don’t hang yourself up on giving away a percentage of the sale to affiliates; it’s worth it.

Affiliates are a vital part of any online marketing strategy for courses.

Develop a program that will allow your affiliates to drive more traffic to your course.


10. Translate Your Course

There are plenty of people around the world looking to try your course.

Unfortunately, there’s a language barrier to consider.

By having your course translated professionally, you can reach more markets.

However, make sure you hire a professional, don’t rely on self-help translation services offered by Google, it’s not going to work, and you’ll get a poor-quality translation.

You can find professional assistance on freelancing platforms like Fiverr and UpWork.


11. Find targeted ad placements

If you’re starting your marketing efforts with no list, paid ads are a great way to reach a targeted audience.

Look for others in complimentary niches to you who may already have an email newsletter where you can advertise.

Google AdWords is another platform for paid ads, but it’s competitive, and some keywords are very expensive.

Facebook and YouTube Ads offer excellent value for money and are the best way to market your course.

You’ll get the best ROI from your campaigns and plenty of fresh leads for a few dollars.

Facebook and Instagram provide built-in advertising management, with dashboards and a range of campaign directives.

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