5 Best Social Media Management Tools

The increasing popularity of social media has opened up a channel for marketers to not only create a following but to drive traffic to their websites.

However, with the increase in number of platforms, it’s becoming more challenging to execute your social media marketing strategy in an efficient way.

Are you a marketer looking for a better way to manage your social accounts?

Use these five tools to help you achieve the results you want from your marketing strategy.


1. Hootsuite

Hootsuite is a content management platform for your social media accounts.

You get a dashboard view of all your feeds, with options to see mentions, engagement, and new posts from your followers.

It’s a must-have social media tool, and it comes with a limited free plan.

Engagement – You get an overview of multiple streams in your dashboard, allowing total management of all engagement access to all social platforms.

Create tabs and organize your streams into groups, and customize your dashboard to suit your viewing requirements.

Scheduling – Maintain a 24/7 social media presence using the scheduling tools.

Create a schedule to post as often as you want, with the ability to schedule years in advance of publishing dates.

Reports – Check all your engagement and posting metrics on all social channels.

Build custom templates to check up on engagement on specific social accounts, and export reports in Excel, PDF, PowerPoint, or CSV formats.

Networking – Connect with over 35 different social platforms, including Twitter, Facebook, Instagram, YouTube, and more.

Subscription Fees

  • Limited free plan for one user and three social accounts
    • Comes with message scheduling
  • Subscriptions start at $29 per month or $228 per year.


2. TweetDeck

Twitter gives your brand a voice on the internet.

Connect with other businesses, organizations, and customers in a dynamic environment.

TweetDeck is a comprehensive Twitter management tool.

Acquired by Twitter in 2011, TweetDeck offers you the chance to view multiple Twitter accounts on a single dashboard.

Engagement – Create customizable columns for your Twitter account right on your TweetDeck dashboard.

This software lets you track and respond to engagement in real-time, giving you columns for DMs, mentions, trends, lists, hashtags, search results, and favorites.

Filter the columns to include or exclude keywords, and speed up engagement.

Scheduling – Schedule your tweets for delivery later, and manage publishing for multiple accounts through your dashboard.

Reports – Unfortunately, TweetDeck doesn’t come with any reporting or analytics.

However, you can use the built-in Twitter analytics to monitor the performance of your accounts.

Networking – TweetDeck is solely for use on the Twitter platform.

Subscription Fees – TweetDeck is a free tool available as a Chrome extension, Mac app, or web app.


3. Sprout Social

Sprout Social is the ideal choice for agencies managing multiple accounts.

You get everything you need to engage with users, publish content, track analytics, and collaborate with team members.

Engagement – You get a single-stream inbox for managing your messages.

Mark completed messages and file them out of sight away from other team members to prevent confusion on campaigns.

Categorize messages by adding tags, filter the inbox, and share the workload between the team.

Check on live activity to avoid duplicate work.

Scheduling – Queue and publish content to your social media accounts using the browser extension, web app, or mobile app.

The ViralPost tool on Sprout Social gives you tips on optimal publishing times to ensure your audience sees your posts.

Reports – Get in-depth analytics and reporting, with profile, message-level, and network insights for Facebook, Instagram, Twitter, and LinkedIn.

Networking – The Sprout Social software integrates seamlessly with Twitter, Facebook, Instagram, and LinkedIn.

Subscription Fees – You have an option for a 30-day free trial, with a 10% discount on taking an annual subscription at $637 per user.

Monthly subscriptions start at $59 per user.


4. Tailwind

If you’re a blogger with a focus on marketing on Instagram of Pinterest, Tailwind is a fantastic choice for an effective marketing tool.

EngagementMarketing on Pinterest is about looking for post-re-pins instead of mentions and comments.

Therefore, you need a different strategy to other platforms. The Tribes feature on Pinterest lets you collaborate and grow your profile with other marketers working in your niche.

Scheduling – Tailwind comes with shortcuts and powerful features to assist you with your social strategy.

Schedule posts and pins, and use the SmartQueue function to optimize your publishing schedule.

Reports – Track your best performing content, and analyze performance indicators to see if your content strategy provides the engagement you expect.

Networking – Tailwind supports Pinterest and Instagram accounts.

Subscription Fees – Take a monthly subscription at $15 per month, or $119 per year.


5. MavSocial

MavSocial focuses on social platforms relying on a visual component, like Instagram and Pinterest.

Engagement – Engage with all social accounts from one centralized inbox.

Monitor and track your conversations, notifications, and private messages, and allocate tasks to team members.

The inbox allows you to view your follower mentions, comments, and replies by profile or platform, with a user-friendly search function.

Images and videos are a critical component of marketing on social.

The MavSocial Digital Library gives you the functionality to upload and curate all your videos and pictures.

MavSocial also offers you a comprehensive database of stock images to use in your campaigns. You have some free photos and a wide variety of paid images.

Scheduling – Schedule your content through your campaigns using MavSocial.

Create compelling campaigns across all networks while viewing your publishing schedule in your built-in calendar.

Adjust your publishing schedule using drag-and-drop functionality, and reschedule content with cyclical posting campaigns.

MavSocial comes with an RSS reader, allowing you to pull in content to your feed while giving you new inspiration for content creation.

The useful Chrome extension lets you add anything you find to your publishing calendar with a simple click.

Reports –The built-in analytics platform on MavSocial lets you track our content performance with your audience.

Use your reporting dashboard to analyze follower insights, engagement stats, posting times, and your top-performing posts.

Export your data using PDF or CSV formats for easy reference.

Run your reporting based on time, platform, or campaign to determine what’s working with your content strategy and where you need to improve.

With custom reporting, you have the option to make adjustments to your strategy that bring results.

Networking – Support for Twitter, Facebook, Instagram, Tumblr, and YouTube.

Subscription Fees – MavSocial subscriptions start at $19 per month.

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