A Guide to Social Media in 2020

Are you a newbie to internet marketing?

Finding your feet in the noisy world of social media is challenging, especially when you’re trying to promote a product, brand, or service.

However, there are millions of people using social with great success.

From eCommerce to blogging, or POD, there are many ways to leverage social to your advantage.

However, if you’re a newbie, there’s a lot you need to learn in regards to your social media strategy.

In this guide, we’ll give you a brief overview of everything you need to know to dominate the competition with your social strategy.


Why Do I Need Social Media?

When formulating your social media strategy, it’s an important piece of your overall marketing plan.

However, it’s one of the most profitable elements and a graet source of leads and customers.

If you’re not using a social strategy in the digital age of media, you’re leaving money on the table.

Social media marketing can benefit any business model.

Social Media for Businesses – Businesses can advertise locally through platforms like Facebook ads, directly targeting people that live and work in the vicinity of a brick-and-mortar location.

There’s no need to waste money on flyers and radio campaigns when you can push ads directly into your prospect’s social feed.

Social Media for Individuals – Influencers make millions of dollars in endorsements and advertising on their social feeds.

Sure, you don’t have that reputation right now, but everyone starts somewhere.

Using innovative software tools and AI, you can build your rep on platforms like Twitter and Instagram fast.

Social Media for Brands – Create a brand or brand yourself with your social media strategy.

Create brand awareness through targeted campaigns.


Why Do I Need A Social Media Strategy?

Having social media isn’t a guarantee of success.

To make it on any platform, you need a strategy.

A strategy guides you, providing proven, and tested results for your campaigns.

Without a strategy, you’re flying blind, and you have no way of recording your performance or track record.

Without that data, it’s challenging to know if your campaigns are working and where you can improve.

A strategy serves all this data to you on a platter, outlining the tasks you need to complete to grow your reputation online.


What are the Components of a Social Media Strategy?

Content – Social media is about content.

Bill Gates wasn’t kidding when he penned the infamous quote, “On the internet, content is king.”

That statement is still true today, and it’s the driving force behind the internet.

Everyone’s consuming content 24/7 is some format.

Whether it’s YouTube videos, Facebook posts, Twitter feeds, or Instagram stories, there’s a non-stop grind of content posting across all platforms.

Your content needs to be engaging and entertaining more than thoughtful and exquisite.

Search viral content examples in your niche, and model your unique content on these themes and templates.

We’re not telling you to copy, but rather put a fresh edge on what trending.

Lead Generation – Lead generation is the ultimate goal of social media marketing, even more so than conversion.

The bigger your list, the more prospects you have for your offers.

By building lead magnets into your content strategy, you drive targeted traffic from your social accounts directly to your landing pages, blog, or videos.

Conversion – Conversion is another important part of developing your content strategy; if you can convert someone directly on social, that’s when you know your content strategy is firing.

Brand Awareness – Promoting your brand on social is critical.

Instead of wasting time with billboards and radio marketing, apply that budget to social.

You’ll find you get 10X results for a fraction of the budget.


What Tools Can I Use to Manage My Social Strategy?

After building your strategy, you’ll need to manage it using software tools.

These tools help you automate the process and track analytics.

Without tools, you’re going to spend more time doing menial tasks that slow you down.

Some of our favorite software tools for social marketing include the following.

BuzzSumo for Analyzing Content Trends – BuzzSumo is a powerful software designed to search Facebook and Instagram for viral content in your niche.

This tool lets you see what’s trending, allowing you to share what’s relevant.

By riding trends and hashtags, you create visibility for your brand, business, or products.

BuzzSumo gives you dozens of content ideas each day, allowing you to curate a list of trending material with the best chance of going viral.

CoSchedule for Content Management – CoSchedule is a powerful content management system for social media.

You can schedule your posts, and have the system release them at peak times when it gets the most eyeballs and attention.

Hootsuite for Platform Management – Hootsuite is a handy management tool, giving you a birds-eye view of activity on your social accounts.

Your central dashboard comes with customizable feeds for keeping track of everything that’s happening on social.

Other Social Tools – There are plenty of handy social tools for enhancing your engagement and interactions with followers on your accounts.

Spend some time assessing the best tools for your campaigns. You can start with our deep dive into platform management tools.


Should I Hire a Professional Social Management Team?

If you look at top influencers, they all manage their social accounts themselves.

However, it might benefit you to hire a professional social media management company if you’re a business or a brand.

This team looks after every aspect of your social media strategy, from content to engagement.

However, this route is only necessary if you have a budget and want to fast-track your results.

If you’re just starting out or want to test the waters and you need to bootstrap your marketing efforts, there’s still a lot you can do without the need to hire a professional firm.


What is the Key to Success with Social Media?

To make it on social, you don’t need a large budget or a professional team.

You need passion. Well, that’s according to serial entrepreneur Gary Vaynerchuk.

By being passionate about your endeavors, you develop a drive and persistence.

By taking actions every day with your social strategy, you get one step closer to success with your online business.

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