More than 500 new WordPress sites go live each day, with WP being the CMS of choice for 14.7% of the top 100 websites online.
It’s a shocking statistic, but 17 new WordPress posts publish every second, with “WordPress” receiving more than 37-million searches each month.
WordPress is one of the leading Content Management systems (CMS), powering nearly 20-million websites.
Building, launching, and managing a WP site might be a little intimidating for new users, so we decided to get you on the fast-track to success with your site.
Here are 10 top WordPress tips and tricks to reduce your learning curve with WordPress.
1. Choose the Right Hosting Plan
WordPress is a CMS used for creating and managing your website.
It features open-source design, meaning you can use it for building blogs, online stores, information sites, or any website you want.
However, the platform is not a hosted solution.
As a result, you’ll have to use a hosting provider.
WP recommends using one of the following three hosting companies for your WP site.
However, you don’t have to stick to the recommendations; you’re free to use any hosting provider meeting the WP requirements.
When selecting your host, start with a shared hosting provider to save on costs.
As you scale your business, migrate to dedicated hosting to handle your growth.
2. Select a Purpose-Built Theme
Your site’s design makes people want to stick around and browse more content or listings on your site.
It’s essential to choose the right theme to meet your business requirements.
WP offers a developers store packed with thousands of WordPress themes to suit any website in any niche.
There is a range of free themes available.
However, for $50 to $60, you have the option of selecting a customized theme purpose-built for your specific business.
Themes come with different functionality.
Some load faster than others, while others feature purpose-built design for applications like eCommerce stores.
Choose the theme that suits the nature of your business and your developer skills.
Many WP themes don’t require any coding skills during installation and setup.
3. Install Yoast or RankMath SEO to Enhance On-Page SEO
Having a great website is awesome, but it doesn’t help if there’s no traffic visiting your page.
The Yoast SEO plugin offers you an upgrade for your WordPress site, optimizing your on-page SEO.
The plugin makes recommendations on keyword density, categories, and other critical components to optimize your on-page content.
Yoast or RankMath boosts the performance of your blog, posts, or listings, making them visible to Google search bots.
The result is an improvement in traffic visiting your site.
4. Install Google Analytics Dashboard
After on-page SEO, analytics is another critical tool for managing your traffic.
Google Analytics is challenging for newcomers to utilize, with a steep learning curve.
However, understanding your traffic sources and analytics is a critical part of your online business.
By installing a third-party Google Analytics plugin, you bring the platform’s functionality to your WordPress site.
There are a few Google Analytics dashboard plugins available.
Some come with a cost, while others are free to use.
5. Get Rid of the Clutter
WordPress is a functional and feature-rich CMS.
However, it’s easy to find yourself adding plenty of widgets, banners, and ads to your page.
Adding too many features to your site gives it a cluttered look, resulting in an unprofessional feel.
Visitors will find a cluttered page confusing, and they’re likely to bounce from your site.
Some might find it hard to make out your CTA buttons amid the noise.
By giving your site a minimalist look, you’ll keep your CTAs and important information in front of your customers.
6. Avoid Overusing Plugins
Plugins are a great way to increase the versatility and functionality of your site.
However, if you use too many of them, it ends up slowing your website’s performance.
Ensure that you monitor your site performance after installing each plugin.
Don’t install unnecessary widgets and plugins you’re not going to use in your marketing strategy.
While most plugins are free, there are plenty that come with a subscription cost.
Paying for plugins that aren’t bringing any value to your site is a waste of your marketing budget.
Choose plugins that add value for your users or for your operation of the site, increasing efficiency or automating manual tasks.
7. Compress Site Images
We already discussed how too many plugins could ruin the performance of your site.
Images are another issue that reduce performance and loading times.
However, if you want to attract attention, you have to use plenty of images and videos in your content strategy.
Too many images and videos end up slowing loading times.
Rest assured that you can stop this problem by compressing your images before uploading them to your site.
A compression plug-in like Smush helps you compress your media, preventing slowdown in your site’s performance.
8. Modify Permalinks
As an internet marketer, you’re probably aware of permalinks.
The permalink is the part of your website address after the domain name.
These links provide the individual addresses for each blog post and landing page your create.
Every time you build a new post or page on your WordPress site, the system automatically issues it a permalink.
You have the option of changing the default setting to a customized permalink to enhance your SEO strategy.
9. Use the Right Heading and Meta Tags
Heading and Meta tags play a significant role in the SERP.
These heading tags used within the content provide your website with SEO benefits.
Tags also make it easier for readers to view your content, providing touchpoints for easy reference and a clean reading experience.
10. Ensure Your Site Is Secure
Our final tip is on your website security.
Make sure you install an app like WordFence Security to protect your site from hackers.
Make sure you receive an SSL certificate with your website. This tool encrypts all the data, including sensitive information like customer data.
Most web hosts include an SSL with your domain purchase.
However, there is a range of backup and security plugins for WP that provide plenty of secure functionality for your site.
WordPress is a powerful and effective CMS, trusted by millions of webmasters.
Following these ten top WordPress tips and tricks will enhance your site’s user interface and functionality, making it easier to manage.