Does the thought of building a website intimidate you?
Whenever we don’t know how to do something, it causes us to resist the idea, presenting fear and uncertainty around the subject.
Designing a website might seem like a confusing and frustrating process, but with a website builder – it’s easy.
Fortunately, we live in the age of technology, with talented developers working on a range of new tech products to benefit our online business.
A website builder can help you build captivating, compelling, and engaging landing pages and websites.
Best of all, you don’t need to know any code – Sounds great, right?
What is a Website Builder?
A website builder is a software tool enabling you to design and create functional, attractive landing pages and websites.
It’s a code-free platform, meaning you don’t need development skills like HTML or PHP to design your site from scratch.
You get a selection of themes and templates for your site, with drag-and-drop functionality for adding content.
It’s a user-friendly experience with a simple interface and integration with various other useful tools for your business.
Whether you’re launching a lifestyle blog or a Shopify store, a website builder gets you online fast, with minimal design costs and no coding experience required.
Essentially, using a tool like this cuts your development cost for your site while giving you a good amount of creative control over the design process.
There are plenty of companies offering website builders, and most of them provide a good service that’s fast and efficient at building your website from scratch.
However, it pays to do some shopping around for the best provider to suit your business.
Why Should You Use a Website Builder?
There are a bunch of advantages to using a website builder.
If you’re a newcomer to online marketing and web design, a website builder dramatically reduces your barriers-to-entry while dropping your learning curve.
The result is you start earning faster, without requiring large amounts of capital to build your site.
1. Budget-Friendly Websites
As mentioned, using a website builder to develop your site saves you a bundle on design and development costs.
These savings matter when you’re in the early stages of business, and every penny counts.
If you’re looking to start an eCommerce store, you can have your site ready for launch in a day or two, with no additional development costs required.
Pick out a theme and install your template, load your content, research your products, and add your listings, and your site is ready to rock.
Most Website builder programs come with free versions or trial periods for testing purposes.
When it’s time to commit to a provider, most of them have affordable pricing.
Some platforms like Shopify give you a free website builder, a domain, and hosting included with your monthly subscription fee.
Compared to the costs of hiring a developer, a website builder is a cost-effective solution for newcomers to internet marketing, blogging, and eCommerce.
2. No Development Experience Necessary
The technical aspects of building your website are a headache to master if you have no development experience.
As a result, you’ll end up hiring a professional to help build your site. Development fees can extend into thousands of dollars for a functional and effective site.
Even after launching, you’ll need a developer on standby to resolve any issues arising with your site.
With a website builder, you don’t have to worry about any of those costs or commitments.
You get a website-in-a-box system that allows you to create any site you want from scratch.
Maintenance of the platform is also not your issue.
3. Drag-and-Drop Functionality
With a drag-and-drop website builder, you can complete a fast and efficient design for your site.
Drag graphic or logo files from your desktop or laptop onto the template, and the site automatically processes the coding requirements to load it onto your template.
Post content using drag-and-drop, and watch the template convert the font to your desired theme.
It’s a user-friendly technology, and you don’t have to know a line of code.
4. Easy Fixes and Changes
Your website builder makes it incredibly easy to edit your templates, pages, and posts.
There’s no changing odd CSS or HTML files – you get fast and efficient tweaks to your site without the need to change any code.
Alter the color of your template or font, insert images and video clips, or edit content – all with a click of your mouse.
Edit your site anywhere from any device or computer; the website builder is a cloud-based site accessible from any location where you have an internet connection.
5. Effective Tools for Website Management
Website builders come with a suite of tools to help you market and manage your site.
If you’re signing up with Shopify, you get a complete package, including website builder, hosting, and a domain.
They also include a range of SEO tools to help you optimize your site.
There are plenty of website builders following this same model of providing functional dashboards that upgrade your experience of managing your new website.
You get statistics management, reporting integration from analytics dashboards, and eCommerce integration.
Some companies even offer SEO tools to help you optimize and market your site.
6. Fast Development-to-Launch Times
The drag-and-drop functionality of website builders makes them ideal for building your website fast.
If you hire a developer, they’re going to take a week or two to finish your design, and then another week or two to make any changes before launch.
With a website builder, you can have a site up and ready for launch in a day.
The result is you start earning faster, with less time spent in the development phase of your site.
Wrapping Up – Should I Use a Website Builder to Build My Website?
There are tremendous advantages to using a website builder to design and launch your blog or eCommerce store.
If you’re starting your online career, website builders offer you a convenient, affordable, and effective way to get your site off the ground.
They might not have as much versatility and feature-rich operation as a WordPress site.
However, there’s no coding involved, and you get a fast and efficient launch.
The savings on design costs and the control over the design process makes a website builder a valid option for anyone looking to build a website.